NEW YORK, Oct. 29, 2018 – HGTV’s Property Brothers, Drew and Jonathan Scott, today launched Casaza, a solution aimed at bringing to life the vision millions of viewers discover through their five hit T.V. shows. Beginning with design content and a place to shop Drew and Jonathan’s favorite finds, the Scotts want to reinvent the way people think about designing, renovating and rejuvenating their homes. Casaza is an encompassing platform where you can find inspiration, personalize your space, hire industry experts, and furnish all in one place.
The Scotts have renovated countless homes and influenced millions of viewers to elevate their design and style. After receiving millions of messages from fans asking them to design and renovate their spaces, Drew and Jonathan have created a solution to lend expertise and design thinking to homes across the U.S.
“We understand how overwhelming and intimidating home design and renovation projects can be,” said Drew Scott, Co-Founder of Casaza. “Whether you are designing from the ground-up, or re-imagining a tired space, Casaza simplifies the process of bringing elevated design to life. We give you the tools and confidence to make it yours.”
From the bathroom and bedroom, to outdoor spaces, Casaza is where design enthusiasts can find best-in-class products to match every style, budget and type of home, whether it’s a large mansion or small apartment. Casaza extends beyond the purchase, serving as a source of inspiration and information. Casaza walks customers through their entire home design journey, from purchase to installation and expansion.
Aiming to streamline and guide consumers through their home design and renovation projects, Casaza will introduce two key features:
- Design-Led: From products to professionals, it can feel like there are too many options of varying quality when shopping today. Casaza is working with a group of hand-selected, industry-leading designers who showcase the importance of design thinking and provide inspiration for home projects. Casaza is tightly curated to give you stylish, high-quality products vetted by Jonathan, Drew and a team of experts in the space.
- Design Services and Casaza Pro: For those seeking a personalized, white-glove experience, Casaza Pro is a unique professional home assessment service for the discerning homeowner that combines a rich offering of services ranging from home measurement to Casaza-branded home warranty products that will protect critical elements in your home.
“Knowledge is power when it comes to home design. There is no shortage of destinations for home decor for today’s consumer, however there is a strong need to educate them about how to make the right purchasing choices and how to style those products beyond the purchase for maximum impact,” said Jonathan Scott, Co-Founder of Casaza. “Whether you’re kicking off a DIY project or hiring a professional, you’ll now have advice from top designers and home improvement experts at your side, every step of the way.”
The Scott Brothers have partnered with a team of executives and industry experts from companies such as Amazon, Farfetch, HomeAway, and Net-a-Porter to build Casaza into a world-class digital platform.
To celebrate the launch of Casaza, Drew and Jonathan Scott are hosting a popup in New York City’s Union Square on Monday, Oct. 29 from 12 – 2 p.m. Transforming the Pavillion into a visually stunning before-and-after experience, the Scotts invite consumers for design speed dating and the chance to win several prizes, including a personalized consultation and $1,000 credit on Casaza.
Casaza is a platform for the home where visitors can be inspired and find everything they’ll need to renovate and rejuvenate their spaces. Through curated content, high-quality products, and world-class professionals, Casaza helps bring TV and magazine looks to life. Launched by Property Brothers, Drew and Jonathan Scott in October 2018, Casaza brings elevated design to your home, one room at a time.
About Drew and Jonathan Scott:
Multi-faceted entrepreneurs, authors and twin television personalities, Drew and Jonathan Scott are co-founders of Scott Brothers Global, which includes Scott Brothers Entertainment and Scott Living. With offices in both the U.S. and Canada, Scott Brothers Entertainment produces award-winning and engaging content in all genres for TV, film and digital platforms. Scott Living is Drew and Jonathan’s rapidly expanding collection of home goods, which includes indoor furniture, mattresses, rugs, window treatments, textiles and bedding. The Scott brothers are hosts of multiple top-rated HGTV series including the Emmy-nominated and Canadian Screen Awards-winning Property Brothers, Brother vs. Brother and Property Brothers at Home, among others. Their shows are enjoyed by millions of viewers in over 150 countries and their books, Dream Home, It Takes Two: Our Story and Builder Brothers: Big Plans, are New York Times bestsellers. In 2017, the brothers were named Habitat Humanitarians, the highest recognition offered by Habitat for Humanity. For more information about Scott Brothers Global, please visit DrewandJonathan.com, sbentertainment.com or scottlivinghome.com.